What We Do

Specialist Marketing Group specializes in providing a comprehensive range of services including branding, business development, creative services, digital marketing, marketing strategy, and PR and Social Media Management to business owners. Our team of seasoned professionals is well-versed in the latest trends and technologies in the marketing industry, allowing us to help our clients stay ahead of the competition.

With our cutting-edge strategies and unparalleled expertise, we are committed to delivering optimal solutions that are tailored to the individual needs of each client. Let us help you navigate the ever-evolving landscape of business marketing and take your business to the next level with confidence.


We guide you through thoughtful processes designed to help us learn about you, your business attributes, and realities of your project. We then provide you with a clearly-written, two-page brand overview and six-page design kit which serve as foundation for the rest of the branded materials. From there, we build out additional templates to support things such as trade shows, pop-up events, sales/demos, and more!

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Business Development

Perhaps nothing is more exciting for a founder than when they begin to see sales growth! We help by crafting and supporting a business development strategy which includes sales and partnership plans. We support both the business-to-business as well as direct-to-consumer channels’ development. 

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Creative Services

First impressions matter. Do your sales materials and website accurately represent the brand and effectively tell the story you wish them to tell? We'll ensure the right designs and written content are there to support the launch and beyond. This includes making design plans for all website, social media, and presentation materials. 

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Digital Marketing

Our team provides full-service Website, Online Listings, SEO and Review/reputation management programs. Within 60 days of launch we will create and control dozens of content pages highlighting the correct information and giving the right foundation and initial traffic for a properly managed digital presence. We will also provide and manage search engine optimization recommendations with both on and off-site tactics.

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Marketing Strategy

We develop the best group of marketing strategies to support both the launch and the long-term growth. Our plans will take shape after a deep-dive meeting together with our team. Together we’ll write cohesive vision, mission, and positioning statements. Those keys will then guide the process of providing a full marketing plan, including timelines, resource recommendations, measurement/analytics, and ongoing support.

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PR & Social Media

When you work with our team, we provide structure to the confusion of social media with written strategic plans, account set-up, team/employee training, and ongoing design support.

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At Specialist Marketing Group in Rochester, NY, we’re passionate about working with entrepreneurs, founders, and business owners in a unique way. If you have any questions or would like to learn more about how our team of experts can help support you as you grow your business, contact us today.

Ask about our full turnkey startup launch programs.

All services and startup launch programs provide hands-on support for founders directly from our team of senior consultants. Here are a few projects we’re working on:

  • The Kiosk Guy
  • Brendamour Logistics
  • Island Retina
  • Infinite Regeneration
  • iTATU